UPDATE: Syllabus

Workshop 2

ROOM 1: 45 minutes: Case Studies & Paypal
review 3 case studies where artists/ bands are succesfully reaching potential fans with social networks and social media and take an in depth look at why it is working, and how this can apply to musicians and promoters. The last 15 minutes will cover how to set up PayPal and other "donation" systems on your website, and why this is a good idea.

ROOM 2: 45 minutes: Facebook/ Twitter Questions & Answers
For questions about Facebook, Twitter,  another Social Network or Blog software? Come to this room and ask all your questions without judgement, get real answers. Use wifi for real time adjustments.

Room 3: Wordpress & Tumblr
get wordpress answers from an experienced developer. Learn to use Tumblr to your greatest advantage

Final Group Meeting & Discussion, 45 Minutes, Social Room
Social Media & Social Networks: reaching potential fans, and everything you ever wanted to vent about social networks and social media
we will review the very bottom half of the fan pyramid and talk about how to reach potential fans with a new form of media and connectivity, and the results you can expect.

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Happy New Year!

Start 2010 with an examination of how to reach potential fans, maximize your discoverability online and discuss your social media likes or dislikes in a guided forum with other artsts .

Workshop 2 – Reaching Potential Fans focuses on both reaching out and becoming discoverable with social media.

What: Workshop 2: Reaching Potential Fans
When: Monday, January 25, 2010
Where: Zambaleta, new music school in San Francisco's mission district
Register: Save the date and Register Here (required)
Cost: Free / pay what you want (send tips & donations here)

Tips & Tricks: How to set up “pay what you choose” structures on your website, more facebook & twitter answers to your questions, maximizing google & facebook.

• Spend time with instructors and other artists to explore your searchability and discoverability
• learn how online / social media can help the discoverability of your art
• Discuss reasons you do or do not enjoy using social media with other artists in a guided session, what is easy, what is not, and any time constraints

Group Discussion:
The Zero Spending Zone: Reaching Potential Fans*
(and how learning to use social media can help you)
*many thanks to Tom Silverman & New Music Seminar for permission to explore The Fan Pyramid in depth.

Why is this our focus?
The title might sound a little cliche, but after Workshop #1, many attendees took a survey. Based on a generous amount of feedback via email, the survey and in-person conversation, we discovered that you walked away learning more about how to use Twitter / Facebook. At the end of Workshop 1, we finished with a lecture about how to encourage and enable Potential Fans to spend just $2/ year. Silence filled the room when I asked everyone for ways they have convinced a fan to spend just $2. Your feedback reacted to this discussion and you indicated a desire to focus on the potential fans before the passive fans. One attendee wrote:

“how can I cut through the noise to even reach a potential fan before I can ask for two bucks?”

Good question!  You spoke up, we listened. In Workshop 2, we will learn more social media tips, but more importantly we will explore how to cut through the noise,  the problems you do or do not encounter along the way (including “I don’t have time”) and  how to optimize your discoverability with methods that integrate online and offline music promotions.

Q: Will there be wifi for everyone?
A: Yes!

NOTE: Workshop 3 is also already in planning phases, and will focus on photographs & video. If you are interested in the photo/ video workshop and already create video content for your band and music, please contact coreydenis[at]gmail[dot]com to let me know. We’re planning something good!